serving up digital success for purpose-driven businesses
At Good Sauce, we blend design, marketing, and storytelling to help purpose-driven brands grow with clarity and confidence.
Our mission is simple: to empower founders, startups, and socially conscious businesses by delivering tailored digital solutions that let them focus on what they do best—building brilliant products and services.
We believe good work should feel good—collaborative, clear, and deeply aligned with your vision.






our values

empowerment
Equipping businesses with the tools and strategies to grow confidently.

simplicity
Demystifying digital marketing to make it approachable and effective.

collaboration
Working closely with our clients to craft solutions that feel authentic to their vision.
"my mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humour and some style."
meet the saucemakers
We’ve been working with startups since 2008—long before Good Sauce had a name. Established in 2022, Good Sauce is the evolution of 15+ years of experience helping brands grow online, bringing together a global collective of creatives who believe in doing good work for good people.
We’re designers, photographers, filmmakers, writers, strategists and marketers—each with our own special flavour, united by a shared purpose: to support businesses that are building a better, healthier future.

Michelle
Founder & Director
Strategy / Art Direction / Production / Writer / Graphic & Web Design / Shopify / Marketing
📍 London & Hong Kong
🌶️ Sweet Chilli Sauce

Mo
Product & Design Director
Business Development / User Experience / Product Design & Development / Engineer / Software & App Development
📍 San Francisco
🌮 Tapatío Sauce

Jackaline
Business Development Manager
BD / Marketing Communications / LinkedIn
📍 Hong Kong
🍅 HP Sauce

Cristina
Strategy & Growth Manager
Marketing / Communications / Hospitality / Wellness
📍 Europe, Hong Kong & APAC
🔥 Sriracha Sauce

Jared
PPC & SEO Manager
Google / Meta / LinkedIn
📍 Durban
🍣 Teriyaki Sauce

Billy
Brand Designer
Branding, Editorial & Graphic Design / UI, UX / Packaging / Production
📍 Hong Kong
🌿 Pesto Sauce

Deborah
Social Media Lead
Content creator
📍 London
🔥 Sriracha sauce

KK
Graphic Designer
Illustrator / Graphic Design / Motion Graphics
📍 San Francisco
🔥 Sriracha sauce

Lise
Web Developer
Front End Developer / Shopify & React
📍 Bangkok
🧀 Cheese sauce

Choco
Mascot
Best Friend To All
Eats anything & everything
📍 London
🐶 Gravy
let’s make something great 😄
Think we're a good fit? Tell us about your new project, we'd love to see how we can support you.